Apostrophes are confusing! These small punctuation marks – ’ – are often used incorrectly. People often make apostrophe mistakes in emails, and even on the signs of shops! In this English lesson, I explain the simple and essential uses of the apostrophe to show possession. Later, I tell you the advanced uses of the apostrophe. Watch this writing lesson, and you can be sure that you’re using apostrophes in the correct way. Essential viewing for any shopkeepers – BEFORE they get their signs printed!